We kicked off our 5-part webinar series on #TheGivingEquation by hearing how universities are acting on alumni survey results and delivering lifelong value to their alumni. For the entire series, we are focusing on a simple equation to re-frame how we think about alumni engagement and university advancement:
Topics: Alumni Engagement
With the rising cost of tuition and an increasingly competitive job market, world-class institutions are focusing more than ever on how to ensure they’re able to build and maintain alumni affinity to support advancement goals. After all, unhappy and disconnected alumni are unlikely to be receptive to donation solicitations.
PeopleGrove recently hosted Nafiz Budeiri, a rising sophomore majoring in economics and finance at Centre College, to job shadow here in our San Francisco office for a week. During his time here, he sat in on meetings, listened to conversations with current and prospective partners, and was encouraged to ask questions as he explored the many avenues of technology and higher education.
Topics: Career Readiness
Heidi Ollhoff recently graduated from Arizona State University with a B.A. in mass communication and media studies, with honors. But she took a less traditional route to find her way to success.
How to Engage Modern Alumni
Alumni associations often gravitate toward sporting events and happy hours as popular tools to connect with alumni. Graduates have come to expect these events as the bread and butter of traditional alumni engagement strategies. However, data shows that these events no longer guarantee that schools will maintain satisfied alumni communities.
Alumni are looking for tangible benefits from alumni associations beyond social events. This shift requires new tools and approaches to alumni support.
Topics: Alumni Engagement
Historians trace mentoring back to Greek Mythology; the first mentor was a friend of Odysseus. Before he set sail for the Trojan War, the legendary Greek king entrusted Mentor to raise his young son while he was away. Mentor’s name would later enter the lexicon of many European languages to describe “a trusted guide or counselor to someone less experienced.”
Today, Mentor’s legacy extends into nearly every facet of society, particularly in areas of personal growth and career development for youth and young adults. But the nature of these relationships tend to vary, depending largely on age, experience, and mutual expectation. In higher education, where mentoring plays an increasing role, many institutions recognize sociologist Morris Zelditch’s oft-cited definition of mentors and their many roles:
For university career centers, a high job placement rate has traditionally been the most important measure of college and career readiness. But recently, students have reported feeling shortchanged by their education.
So your department is thinking about a mentorship platform for alumni engagement. Before committing to a platform, define what engagement means for your department. Let this definition guide your decision-making process.