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How to overcome three critical issues facing business schools

Posted by Patrick on Jun 23, 2016 4:22:16 PM
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The MBA CSEA Career conference shined a spotlight on three critical issues facing business schools. We have highlighted a few obstacles and offer some solutions.


New strategies for International Students

For years, business schools have been one of the most geographically diverse programs in higher ed, welcoming students outside the US. But, that has changed. According to a survey by the General Management Admissions Council, “75 percent of two-year MBA programs saw fewer applicants from outside the United States for the 2017–2018 academic year.” (source)

With tighter borders and an uncertain future about immigration and work visas in the United States, US business schools are losing their appeal. Students are finding greater value in business schools in other countries (e.g. Canada) with more hospitable cultural and political environments. The decrease in international students not only leads to lost revenue, but can reduce global experience that US students need to succeed in the global economy. Because of this decline, we believe that career center programs should consider the following:

  • Build alumni relationships in other countries
  • Support global job placement
  • Provide more guidance to students on visas during the enrollment process

Career Centers need to Evolve

With rising tuition and a robust economy, the value of business schools is under attack. At the middle of this debate is the value of career centers which some say need to take a more proactive role supporting student career needs. We believe career centers can and should play a new role in B-schools by being more data and tech driven, expanding their role, and by working even closer with other departments and leaders to create more integrated career support to drive better student outcomes:Some common section headers include:

  • Use more data to drive better decision making with KPIs
  • Provide highly personalized support to students
  • Help integrate employer needs into curriculum
  • Integrate strategy with alumni offices
  • Use technology to increase efficiency

Technology must be Managed

Recently career center leaders have turned to technology solutions to increase impact and efficiency. The problem, however, is many career centers are reactive in their tech selection rather than proactive and strategic. As part of the effort to keep up in the arms race with other schools and make an impact “fast”, some career centers are not taking the step of aligning technology with strategic goals. And even if the tool is the right tool for the school, not all careers centers have the resources to successfully launch it. We recommend the following when selecting and implementing new tools:

  • Identify technology to help you meet your goals, not the other way around
  • Find flexible platforms that integrate with your current systems
  • Find technology partners that will partner with you through engagement

If you want to learn more about PeopleGrove and how we help our partners and their students navigate the future of work, please contact Patrick at patrick@peoplegrove.com.

For resources or general questions about PeopleGrove please check out: https://www.peoplegrove.com/


Topics: Business Schools, Trends & Insights, Conferences