Heidi Ollhoff recently graduated from Arizona State University with a B.A. in mass communication and media studies, with honors. But she took a less traditional route to find her way to success.
How to Engage Modern Alumni
Alumni associations often gravitate toward sporting events and happy hours as popular tools to connect with alumni. Graduates have come to expect these events as the bread and butter of traditional alumni engagement strategies. However, data shows that these events no longer guarantee that schools will maintain satisfied alumni communities.
Alumni are looking for tangible benefits from alumni associations beyond social events. This shift requires new tools and approaches to alumni support.
Topics: Alumni Engagement
Historians trace mentoring back to Greek Mythology; the first mentor was a friend of Odysseus. Before he set sail for the Trojan War, the legendary Greek king entrusted Mentor to raise his young son while he was away. Mentor’s name would later enter the lexicon of many European languages to describe “a trusted guide or counselor to someone less experienced.”
Today, Mentor’s legacy extends into nearly every facet of society, particularly in areas of personal growth and career development for youth and young adults. But the nature of these relationships tend to vary, depending largely on age, experience, and mutual expectation. In higher education, where mentoring plays an increasing role, many institutions recognize sociologist Morris Zelditch’s oft-cited definition of mentors and their many roles:
For university career centers, a high job placement rate has traditionally been the most important measure of college and career readiness. But recently, students have reported feeling shortchanged by their education.
So your department is thinking about a mentorship platform for alumni engagement. Before committing to a platform, define what engagement means for your department. Let this definition guide your decision-making process.
What comes to mind when you think about measuring a successful mentoring program? If you're considering a digital solution, you might think of web-based questionnaires with lackluster response rates. Or if you're like most schools, you consider positive career outcomes an indicator of a successful mentoring program.
Learn 4 key benefits of flash mentoring from this mentee spotlight story. Christine had just finished her summer internship between junior and senior year when she realized she was on the wrong career path.
The MBA CSEA Career conference shined a spotlight on three critical issues facing business schools. We have highlighted a few obstacles and offer some solutions.